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Why Search Marketers Should Think Cross-Device Programmatic

  • Adweek, Thursday, January 21, 2016 11:38 AM
Agency teams have begun to consolidate media buys -- search, social, display -- which has generated some pretty amazing results. Marty Swant tells us about Red Roof Inn's experience with cross-device targeting. The hotel chain managed to lift its mobile ad spend to 40% from 20%, after finding success by partnering with 360i in 2015, targeting campaigns to consumers stuck in an airport looking for a place to stay for the night. Among the stats he shares, last-minute bookings rose by 60%. 

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