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Email Volume Up 25% Over the Holidays

Email volume rose 24.8 percent during the 2015 holiday season, as compared to the same time frame in 2014, according to a new report from Experian Marketing Services. The report, Holiday Hot Sheet: Insights for the Holiday Marketer, also revealed that unique email opens increased 19 percent, unique email clicks increased 10 percent and email transactions increased 20 percent.

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