• by Amy Corr  @MediaPostOTL, January 21, 2016

With the Super Bowl only a couple of weeks away, it's time for the tease to the tease before the eventual early release of big game ads. Skittles is returning to the big game this year, having made its Super Bowl debut last year. Last year's big game spot involved arm wrestling and townspeople with one unusually strong arm. This year's spot will feature Steven Tyler, marking the first time the brand has featured a celebrity in its "Taste The Rainbow" TV spots. The 30-second ad will run in the second quarter and Tyler was gifted with a custom-made Skittles microphone for appearing in the ad. Crazy. If I was gifted a Skittles-filled microphone, let's just say I wouldn't have the mike for long. DDB Chicago created the ad.