With the Super Bowl only a couple of weeks away, it's time for the tease to the
tease before the eventual early release of big game ads. Skittles
is returning to the big game this year, having made its Super Bowl debut last year. Last year's big game spot
involved arm wrestling and townspeople with one unusually strong arm. This year's spot will feature Steven Tyler, marking the first
time the brand has featured a celebrity in its "Taste The Rainbow" TV spots. The 30-second ad will run in the second quarter
and Tyler was gifted with a custom-made Skittles
microphone for appearing in the ad. Crazy. If I was gifted a Skittles-filled microphone, let's just say I wouldn't have the mike for long. DDB Chicago
created the ad.