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The Sun's Traffic Fails To Impress As Mail Online Keeps Top Spot

The Sun Web site failed to make up much lost ground in December in its first complete month since dropping its paywall. In common with nearly all other UK newspaper Web sites audited by ABC, it saw a drop in traffic from November -- when all UK news Web site traffic was boosted by coverage of the Paris terror attacks. Mail Online remains by far the most popular UK newspaper Web site, attracting an average of 13.2m unique daily browsers across different devices in December. The Express is the fastest-growing site.

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