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Team Sky Picks iProspect For Digital Strategy
- Campaign, Friday, January 22, 2016 8:28 AM
Team Sky, the professional cycling team that has comprised Tour de France winners Sir Bradley Wiggins and Chris Froome, has appointed iProspect as its first digital agency. The account was awarded to iProspect without a pitch and the Dentsu Aegis Network shop has been tasked with building a strategy encompassing "smart analytics" and content. Team Sky is keen to develop its global sports brand by reaching fans across multiple online content platforms around key times in the cycling calendar.
