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FTC Presses Ad Industry To Allow Consumers To Opt Out Of Tracking

Federal Trade Commissioner Julie Brill took aim at the ad industry on Thursday. In essence, she said some advertisers are going overboard tracking consumers across multiple devices without giving them any say in how they are being tracked. And Web publishers and advertisers alike better start clearly labeling content paid for by marketers as “advertising," according to the Wall Street Journal. Brill delivered her missives at the AdExchanger Industry Preview conference. She told the audience that "cross-device targeting “is harder to detect and harder for consumers to control... and it’s not clear consumers are meaningfully informed about cross-device tracking.”

Read the whole story at Wall Street Journal »

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