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IAB Updates Lexicon, Includes Search Engine References And Techniques

  • IAB, Friday, January 22, 2016 12:28 PM

The Interactive Advertising Bureau has created a lexicon of descriptions and methodologies to simplifying data segments and techniques that includes search engines. The updated version offers a "uniform" language beyond a glossary of terms to help marketers better understand the components of data. It defines data-generation systems such as devices, delivery systems, analysis, as well as definition and description of data segments and techniques.

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