WPP's Maxus Wins Second Competitive Review This Week

It’s been a good week for WPP’s Maxus on the new business front.

First it won media AOR duties for start-up ecommerce brand Jet.com which expects to spend $80 million on ads annually. 

Now Church & Dwight has retained Maxus, its longtime agency after a review, the shop confirmed. 

C&D spent nearly $375 million on ads in 2014, according to Kantar Media. Through the first nine months of 2015, it spent about $231 million per Kantar. 

The client’s product line includes an array of household and personal care brands, such as Arm & Hammer, OxiClean, Trojan and Orajel. 

The company began a media review last fall. Maxus first won the account back in 2005, when, like Jet’s current outlay, it was spending about $80 million annually on ads.




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