Native Advertising Is Part Of Silicon Valley's Irreverent Ethos

by Steve Smith @popeyesm, January 23, 2016

Motivity's Kevin Ryan says the line-blurring between editorial and advertising at the heart of native ads is to be expected from Silicon Valley. They just keep doing something until someone calls them on it, he argued at last week's MediaPost conference on trust and transparency, "The Reckoning."

The full session. "Fooling the Natives: Are Content Marketing and Native Advertising Squandering User Trust In Media?" moderated by our own Bob Garfield can be viewed at the agenda page.

advertising, native advertising, online publishing, programmatic, publishing, real-time

Next story loading