Walmart To The Rescue In Ad Fraud?

Are there any "good actors" leading by example in the fight against ad fraud? So asked MediaPost's Bob Garfield of a panel on complexity, trust and the opaque ad stack at last week's "The Reckoning" conference in Washington, D.C. Michael Tiffany of fraud monitoring vendor White Ops praised Walmart for bringing their legendary supply chain rigor into the ad space. 


The full session, "The Opaque Stack: Does Complexity Break Trust and Transparency?" can be viewed at the agenda page for "The Reckoning."

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