Around the Net

Macy's Adds Apple Watch Features For Shoppers

Macy’s is angling for strong first-quarter mobile sales with the implementation of 3D Touch into its iOS application, as well as new shopper-friendly features for Apple Watch owners. A growing number of brands are incorporating 3D Touch features into their apps, likely in a bid to enhance the mobile experience and highlight specific products. Leveraging location-based tools within Apple Watch apps may also be a top retail strategy this year, especially as marketers scheme up ways to entice consumers to visit their bricks-and-mortar storefronts.

Read the whole story at Mobile Commerce Daily »

Next story loading loading..