At last week's Mediapost conference on trust and transparency, "The Reckoning," explored the imperiled state of the agency/client relationship. According to Michael Farmer, Chairman & CEO, Farmer
& Company, the basic formula for the decline of the agency model is already clear and responsible for agency downsizing and erosion of AOR relationships. They are "putting themselves out of
business," he claimed.
Video of the entire session, "In Procurement We Trust: Is The Client/Agency Relationship Really Worse Than It Ever Was?" is available at the agenda for "The Reckoning."