AOR? Bah! You Need To Be An 'Agency Of Return'

Is "AOR" an antiquated term? Keenan Beasley, co-founder & CEO, The Strategy Collective thinks so. Better to measure everything and become your client's "Agency of Return." So he argued at last week's MediaPost conference on trust and transparency in the ad business, "The Reckoning."

Video for the full session is available at the agenda for "The Reckoning."

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