Around the Net

Monsoon Picks ODD As Global Creative Agency

  • Campaign, Monday, January 25, 2016 7:05 AM

Monsoon Accessorize, the fashion retailer, has appointed ODD as the first global creative agency for its Monsoon and Accessorize brands, after a competitive pitch. ODD has been tasked with developing a fully integrated global campaign for both brands for the spring/summer season this year. The campaign will run across press, out of home, digital and social, and in-store. Monsoon was founded in 1973 by Peter Simon and today has 1,100 outlets across the world. Its sister brand, Accessorize, was launched ten years later.

Read the whole story at Campaign »

Next story loading loading..