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Britvic's Drench Appoints 101 To Creative Brief

  • Campaign, Monday, January 25, 2016 7:04 AM

Drench, the Britvic drink brand, has appointed 101 as its creative agency after a competitive pitch. 101 has also been handed an extended role across the Britvic portfolio, including for R. Whites, the lemonade brand. CHI & Partners, the incumbent agency, repitched against 101 for the business. Kevin McNair, GB marketing director at Britvic, commented: "Drench is a key brand in our portfolio, and 101 impressed us throughout the process with the passion and ideas they’ve shown for it.

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