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Zalando Gets Sophisticated About the Email Unsubscribe

Fashion-forward e-commerce site Zalando has taken the email unsubscribe process to a new level. When a consumer goes to unsubscribe to their newsletter, they get the opportunity to completely redesign how they are being emailed (rather than just saying they'd like to get less email). The site gives them the option to receive daily newsletters or weekly newsletters or both and then decide the days and times that they'd like to (or not like to) receive the newsletter. There is also an option to put their subscription on hold for several weeks.

Read the whole story at Econsultancy »

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