Despite numerous warnings, marketers are continuing to waste billions of dollars on digital advertising that never gets seen. According to research commissioned by the Association of
National Advertisers (ANA), advertisers will lose $7.2bn to bot fraud this year. That is up from $6.3bn in 2015. More valuable ad inventory – video ads and display targeted at
specific demographic groups – are more susceptible to bots. Programmatic is a particular problem; the ANA found that it attracts 73% more bots than direct buys.
Read the whole story at Marketing Week »