• Wall Street Journal, Wednesday, January 27, 2016 10:23 AM

Waze, a startup acquired by Alphabet's Google in 2013, debuted new software that will retrieve more data from active drivers. Waze, the Wall Street Journal reports, changed how millions of people drive by convincing them to share their locations in return for real-time, crowdsourced traffic information. The Waze Transport SDK enables other companies to integrate Waze’s mapping, traffic and driver-guidance data more deeply into their own mobile apps. The paper reports that it launched with six partners, including ride-sharing company Lyft Inc., emergency-dispatch technology provider The Genesis Group and JustPark Parking Ltd. of the U.K., whose app matches drivers with free parking spaces. "Lyft said it will use the software to update driver routes in real-time when new riders get into their cars.  In the past, drivers had to manually update destinations, taking their attention away from the road."

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