• by Amy Corr  @MediaPostOTL, January 28, 2016

VentureFuel, a company that helps new ad technology and emerging media companies partner with relevant brands, joined forces with Be The Machine to enable national brands to advertise through experiential marketing. Be The Machine uses experiential marketing tactics to create consumer experiences for brands like Jeep, CBS and AT&T AdWorks, to name a few. With this partnership, advertisers will have the opportunity to reach target audiences through stunts, custom installations, unique media networks, live events and promotions. "Be The Machine has burst onto the experiential marketing scene with its unique ability to generate creative ideas and actually deliver upon those ideas -- a rare combination," said Fred Schonenberg, Founder of VentureFuel. "They see brand challenges as opportunities and, we are thrilled to be able to work with them to deliver unique programs for our brand partners." Added Patrick West, founder of Be The Machine: "VentureFuel is the clear leader in terms of monetizing unique advertising opportunities. We are thrilled to leverage our creative thinking and ability to deliver to their deep relationships with the biggest brands in the U.S."