Death Wish Coffee Slays Competition, Wins Intuit's Small Business Super Bowl Spot

Intuit's Small Business Big Game program is back for a second year, awarding a small business an all expenses-paid spot in the Super Bowl. The three finalists were Death Wish Coffee, Chubbies Shorts and Vidler’s 5 & 10.

Death Wish Coffee Company, a New York-based company that touts itself as sellers of the world's strongest coffee, won a 30-second spot created by Intuit's agency, RPA.

The small start-up scored big, besting 15,000 entrants for the win. "Storm's A Brewin'," running in the third quarter, features a Viking ship navigating stormy weather. The men are prepared to die for their cause and as their ship falls, it's into the mouth of a thirsty man, drinking his coffee before going to work. See it here.



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