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80% Of Facebook Ad Revenue Now Mobile

Facebook has seen its mobile advertising revenue rocket, with ads appearing on users’ smartphones driving 80% of its revenues, up from 69% a year earlier. The social media giant was reporting its quarterly results for the three months ending 31 December, when it achieved a net profit of $1.6bn, more than doubling net income from the same period in 2014, when the figure was $701m. Revenue for the full financial year was up 44% to to $17.93bn, while net profit was $3.69bn.

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