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Information Commissioner Warns Brands Of Customer Wrath And Massive Fines

  • Campaign, Friday, January 29, 2016 6:39 AM

Brands face the wrath of consumers if they do not take proper measures to protect data, the Information Commissioner warned the Advertising Association’s annual Lead 2016 conference in London, Sir Christopher Graham said data protection failure could not only risk up to 20 million euros of fines in two years’ time, but could also cause serious reputational damage. Graham said in 2018 new powers would enable regulators to impose fines of up to 20m euros, or up to 4% global turnover. 

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