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Tesco Becomes First UK Brand To Promote A Twitter 'Moment'
- Marketing Week, Friday, January 29, 2016 6:37 AM
Tesco has become the first brand to take up one of Twitter’s Promoted Moments ads in the UK market with a #FeelGoodCookbook campaign, as Twitter looks to boost its creative credentials and convince more brands to advertise on the site. The online campaign -- which aims to inspire Tesco shoppers with tips around all their main meals -- integrates videos, images and allows users to flick through shareable recipe pages. The supermarket giant will also pin the online cookbook to the top of its Twitter profile to boost interaction.
