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Diageo Tightens The Belt On Agency Fees

Diageo is aiming to become more “stringent and demanding” when reviewing agency fees as it looks to drive improved returns from lower marketing spend. The company’s interim results for the six months ending 31 December 2015 show that net sales for Diageo UK were up 3%, while global net sales rose 1.8%. Diageo is eager to achieve better returns while lowering its marketing spend. It spent GBP806m on marketing for the period, a 5% decrease from the GBP846m it spent on advertising in the first half of 2015.

Read the whole story at Marketing Week »

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