Around the Net
Florida Launches Global Enterprise Campaign
- Palm Beach Post, Monday, February 1, 2016 8 AM
Enterprise Florida, the state’s public-private economic development agency, introduced a new brand that will be featured in a $10 million global advertising campaign, “Florida — The Future is Here.” Said Enterprise Florida president and CEO Bill Johnson, “We’re going to be fresh. We’re going to show we’re … multicultural, multilingual. We have an unbelievable number of assets to sell, and we’re going to do just that.”
