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Acura NSX Running With The Devil At Super Bowl 50
- Adweek, Monday, February 1, 2016 8 AM
Acura is returning to the Super Bowl for the first time since 2012, and David Lee Roth is driving, or his voice is, along with Eddie, Alex and probably Eddie’s son Wolfgang on bass. The 30-second spot, via by Mullen Lowe L.A., touts the extremely anticipated Acura NSX supercar, which officially gets uncaged on Feb. 25. As we see shots of the car from various perspectives, we hear Roth’s unmistakable voice leading into Van Halen's "Runnin' with the Devil.”
