Around the Net

General Mills Gives Larabar First TV Push

General Mills has launched a TV campaign, “Food Made From Food,” for the Larabar snack brand it acquired seven years ago. The 60-second spot is set to indie-band Lucius’ version of “Little Boxes.” The spot’s message is that while “some have food dyes and sugar and some are made with preservatives,” Larabar is made with real food. There will also be 15-second spots. The “Original Fruit & Nut Food Bar”  now has over 20 flavors.

Read the whole story at Bakery and Snacks »

Next story loading loading..