She may be a bestselling author and makeup mogul now, but Zoe “Zoella” Sugg is still attracting new fans on her original stomping ground: YouTube. The vlogger’s main YouTube channel has just reached the milestone of 10 million subscribers, making it the fourth British channel to reach that mark after One Direction, KSI and Adele. Zoella’s videos focus on beauty, fashion and collaborations with other YouTubers, although she has also addressed issues like anxiety and panic attacks.