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Porsche Opts Out Of Marketing Self-Driving Cars

  • Reuters, Wednesday, February 3, 2016 9:05 AM

Porsche does not plan to join luxury carmakers who are trying to develop self-driving vehicles, its chief executive told a German newspaper, indicating differences between large premium brands and sports car companies. Lamborghini, also part of the Volkswagen group, has expressed similar scepticism about the trend towards autonomous driving, a concept which brands such as BMW and Mercedes-Benz are seeking to build into their models. The comments from Porsche Chief Executive Oliver Blume show that some car makers believe their drivers want to remain firmly in control at the wheel. "One wants to drive a Porsche by oneself," Blume said in an interview with regional newspaper Westfalen-Blatt published on Monday.

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1 comment about "Porsche Opts Out Of Marketing Self-Driving Cars".
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  1. Ted Rubin from The Rubin Organization / Return on Relationship, February 3, 2016 at 9:41 a.m.

    Of course they do! Well YEAH!!! :-)

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