BIZ DEV: Cloudfactory Named Global Creative AOR For Strongbow Apple Ciders

Heineken tapped Amsterdam-based creative studio Cloudfactory as lead global creative agency for its Strongbow Apple Ciders brand. Cloudfactory will help develop a new global communications campaign for the brand as it continues to expand into new markets around the world. The campaign is slated to launch in the spring. "Cider is a fast-growing business within Heineken," said Jiri Rakosnik, global marketing manager for Strongbow Apple Ciders. "We have the opportunity to enter new markets, as well as to develop innovations in existing markets. Cloudfactory brings an alternative communications perspective - an approach based on leading by example, and demonstrating that inspirational creative ideas can drive a social purpose movement that causes our target audience to take action." Added Jessica Kersten, creative partner at Cloudfactory: The Strongbow Apple Ciders team has offered Cloudfactory a fantastic opportunity to co-create a new kind of campaign. We collectively believe our approach will enable us to show that the brand inspires consumers by actions rather than words."

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