Around the Net
'Fat Thumbs' Behind 60% Of Mobile Ad Clicks
- The Drum, Thursday, February 4, 2016 7:01 AM
Mobile ad spend is set to overtake press and become the third-largest advertising medium this year, but research published this week claims that over 60% of clicks on mobile display ads are accidental, with ”fat thumbs” identified as the prime culprit. Research published recently by location-based advertising outfit Retale suggests a great deal of that amount will be wasted, with 60% of respondents claiming they regularly click on ads unintentionally.
