• Hightechdigital, Thursday, February 4, 2016 9:05 AM

This change is being driven by proliferation smartphone penetration will hit 2.89 billion globally by 2017 according to the GSMA and by usage many reports estimate that consumers now look at their mobile screens up to 220 times a day. Brands can’t afford to miss out on the mobile opportunity. Wearables on the other hand are still very much at an early juncture in their trajectory. However, the expectations are just as immense as mobile. In February this year, Cisco forecast that global wearable device connections would total 578 million in 2019, compared with 170 million in 2015. But will the growth of both these sectors impact each other and, if so, why should marketers really care.

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