Around the Net
Uber Seeks UK Creative Shop
- Campaign, Thursday, February 4, 2016 6:59 AM
Uber is looking for a creative agency in the UK as it ventures into above-the-line advertising. The app-based cab service has contacted agencies with a brief to create campaigns improving Uber’s brand recognition outside large cities where it is already well-known, such as London. This is the first time Uber has searched for a retained above-the-line agency in the UK and it is handling the process without an intermediary.
