Kent State University is rebranding with a new ad to air regionally during the Super Bowl. University President Beverly Warren’s comments on the campaign speak, implicitly, to an indelible moment there for which the university’s name will be forever linked. “Any organization — university, institution, agency, newspaper — has a brand. Whether you want the brand or not, people will brand you,” Warren said. “What we’re learning in today’s world is that it’s really important to shape your own brand and tell your own story.”