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The Perils Of Super Bowl Ad Fails
- Digiday, Friday, February 5, 2016 8 AM
It might be easier to create an ad that is memorable for years to come for bad reasons than for great ones. GM’s suicidal robot ad in 2007 is a good example of the former. At the jump are a bunch of other fumbles, with expert commentary on why they missed the mark. Examples: last year’s Nationwide ad featuring a child who had died regretting all of the things he would not grow up to do. Carl’s, Jr.’s ad last year starring a scantily clad model that was even more sophomoric than usual for the brand.
