PayPal is launching its first Super Bowl ad that describes
the "new money" in town. The 45-second ad, created by
CP+B LA, will run in the
first quarter and is set to the Demi Lovato song "Confident." "Old money closes
at 5. New money is always open," begins the ad. "Old money is these people," with flashes to currency. "New money is all people," with flashes of regular folks of all ages. "PayPal is new money,"
closes the ad,
seen here.