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ITV 6 Nations Coverage Gives Brands Access To Rugby Fans
- Marketing Week, Monday, February 8, 2016 6:23 AM
With the RBS 6 Nations having kicked off this weekend, brands including O2, Peugeot and Dove are looking to capitalise on the success of the Rugby World Cup as ITV airs the tournament for the first time ever. ITV’s six-year deal will see it sharing the rights to broadcast the 6 Nations alongside the BBC, making it the first time the competition has aired on a commercial broadcaster. It believes this free-to-air exposure will maintain buzz among brands and viewers following the recent Rugby World Cup.
