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Customer Experience Moves Up The B2B Agenda

Customer experience is taking a more central role at B2B brands as retention moves up the agenda, meaning that marketers are shifting focus from price to value. A survey of senior marketers at more than 250 global B2B firms, conducted by market research group B2B International, finds that 58% are focused on "value marketing" -- up significantly from 39% in last year's study. This refers to companies selling products and services based on the value they offer to a particular segments of customers.

Read the whole story at Marketing Week »

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