Instagram continues to pitch itself to brands and agencies as a complement to TV campaigns but with its cheaper prices and more personalised offering experts believe it could steal ad dollars,
as long as brands understand its points of difference. Instagram
launched 60-second ads last week with Guinness being the first UK
brand to use them. The activity, part of its ‘Made of More’ campaign, will run on TV, digital, social and PR. But in a first for the brand the ad will initially launch on
Instagram before other screens.
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