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Here's IBM's $1.9 Billion Digital Ad Agency, iX

  • Digiday, Tuesday, February 9, 2016 8 AM

IBM wants to own customer experience, and has gone on an agency buying spree to do it. Its in-house digital agency, Interactive Experience (iX), with revenues of $1.9 billion, last week acquired Ohio-based marketing and creative agency Resource/Ammirati, Berlin-based digital marketing agency Aperto, and Dusseldorf-based digital shop Ecx.io. All will retain their brands and operate as subsidiaries within the agency. What the agencies get is IBM’s analytics and data juggernaut, and access to IBM’s artificial intelligence colossus Watson. And they get broader business strategy and design capabilities.

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