Facebook recently announced that it would shutter Parse, its app development platform, in Jan. 2017. This was a surprising move, since Facebook had repeatedly promoted Parse after acquiring the
platform for $85 million in 2013. Parse was expected to challenge cloud giants like Amazon Microsoft, and Alphabet's Google in the mobile BaaS (backend as a service)
market. BaaS platforms add user authentication, push notifications, social media integration, location data, data analytics, and other services to any app. Since Facebook acquired Parse, the number of
its hosted apps soared from 60,000 to 600,000.
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