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Channel 5 Unveils First Rebrand Under Viacom Ownership
- Marketing Week, Wednesday, February 10, 2016 7:06 AM
Channel 5 has unveiled a major rebrand as it aims to reflect the different identities of its numerous TV channels and explain to both viewers and advertisers the "breadth" of content it airs. The brand refresh will see major changes to the logo, which now segments into five parts and takes on different textures and colours. There will also be new logos and on-screen presentation for its 5Star, 5USA and My5 on-demand channels. This will include the introduction of viewer text messages flashing up during ad breaks.
