Around the Net
West Bengal Rolls Out Tourism Campaign
- Economic Times, Thursday, February 11, 2016 8 AM
The tourism department of West Bengal (located between India and Bangladesh) has rolled out a campaign targeting foreign tourists, with digital takeovers in major Indian airports. The boards tout sites like the Darjeeling hills, islands of UNESCO world heritage site Sundarbans, tea gardens of Dooars, wildlife of north Bengal, tribal and natural beauty of the Junglemahal area, and the terracotta art of Bishnupur. Ogilvy & Mather was hired to do the job.
