• Marketing Week, Friday, February 12, 2016 6:12 AM

In an investors call, Twitter's chief executive Jack Dorsey said its live advertising capabilities were now crucial to its future growth and that it is focused on opening up Periscope to brands. His comments mark a step change for Twitter, which last year said that despite Periscope signing up over 10 million users it had no plans to monetise the service for advertisers anytime soon. "We really want to focus on live, because we think it's the fastest and easiest way to understand the power of Twitter and get into it," said Dorsey.

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