Sky has launched its ‘most innovative digital campaign yet’, using Twitter Moments, sequential outdoor targeting and new mobile display tools to promote its premium Sky Q service and chase digitally-savvy consumers. According to Sky, the digital campaign includes ‘a number of firsts’ for both the industry and the brand. Sky is using new formats such as Twitter Moments and Facebook Canvas Ads, as well as a variety of display techniques which seek to maximise the impact of the creative.