Around the Net
Young Americans Are Into Traditional Cars
- The New York Times, Friday, February 12, 2016 8 AM
It’s hip to be square. No wonder Toyota has put Scion to sleep. Young consumers don’t want quirky any more. “Compared to Gen X, Gen Y is very mainstream,” said Michelle Krebs, senior analyst for Autotrader. “They see the car as a symbol of their accomplishments and aspirations. They’re into very established, highly respected global brands, whereas Gen X always wanted something different from what their parents drove.”
