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Ford To Use Car Customer Data Collected To Develop New Products

In his show-opening address at the recent 2016 CES (formerly the Consumer Electronics show) in Las Vegas, Ford CEO Mark Fields said that his company is keeping "one foot in the present, one foot in the future’s.” He might have been speaking for the auto industry in general, since straddling those extremes seems to have become today's situation normal. Some might say it has always been so in the auto business. What's different now, however, is that the focus isn't just the traditional three-to-five year span that typically defines the product cycle — it's now a decade or more into the future.

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