Actors Martin Sheen and Bill Pullman reprise their presidential roles in series of television spots for Chrysler from Portland-based Wieden+Kennedy.
The "Premium to the People" marketing campaign includes TV, print, online, social and digital extensions. It was timed to correspond to President’s Day. Additional television spots in campaign series featuring Sheen and Pullman will roll out.
The campaign's first two spots, "American-est" and "Swerve," feature both the Chrysler 200 and Chrysler 300.
A :60-second "American-est" will launch across online, in addition to the :30-second "Swerve" across both television and online, on Feb. 15 (President's Day). Additional television spots will roll out in the coming weeks and months. A :30-second version of "American-est" debuted across television on Feb. 14.
Sheen, who portrayed President Josiah Bartlett in the TV series "The West Wing," and Bill Pullman, known for his role as President Thomas J. Whitmore in "Independence Day," reprise presidential roles .
The campaign focuses on the brand’s state-of-the-art technology, key safety features, high-grade interiors while staying consistent with the Chrysler brand's overarching message brought forward since “Imported from Detroit,” says Olivier Francois, chief marketing officer, FCA Global.
The "Premium to the People" campaign was created in partnership with Bill Pullman returns to the big screen this summer as former President Thomas J. Whitmore in "Independence Day: Resurgence," opening nationwide in theaters on June 24.