Advertisers can target by audience, location, device and time of day, according to a release from Adforce.com.
Michelle Rea, executive director, NYPS, said in a release that the partnership enables the organization's members to "generate significant income from a source of advertising revenue that, until now, has been difficult to monetize effectively."
Adforce.com, headquartered in Dublin, provides media planning, creative, campaign management, reporting and analytics services. Its clients include Landmark Media, Mode Media, Vice.com, Goal.com, IMDb, Amazon and CBS Interactive.