Around the Net
Why Facebook And Google Rule The Ad Business
- Stratechery, Monday, February 15, 2016 2:48 PM
At Twitter’s expense, digital consultant and blogger Ben Thompson explains what Facebook and Google dominate the digital ad business. “Digital advertising is becoming a rather simple proposition: Facebook, Google, or don’t bother,” he writes. Why? Among other reasons, “Facebook and Google have the most inventory and are still growing in terms of both users and ad-load [and] there is no temporal limitation that works to the benefit of other properties.”
